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Collins names 'mogging' as 2026 Word of the Year

Collins English Dictionary has announced that 'mogging' is its 2026 Word of the Year. The term's usage surged by more than double over the past twelve months, and it is especially common among younger generations. The word describes the act of outshining or outclassing someone, and its roots trace back to the acronym AMOG, standing for Alpha Male of the Group. It has also been associated with bodybuilding forums and the broader manosphere.

Key facts

  • Definition: outperforming, outshining, or upstaging someone.
  • Popularity: favored by Generation Z and Generation Alpha.
  • Origin: derived from AMOG, 'Alpha Male of the Group'.
  • Cultural link: associated with bodybuilding forums and the manosphere.

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Why it matters

Shows how internet subcultures shape mainstream language.

What changed

  1. First published from BBC News, Euronews and The Guardian