NYT Company in talks to buy film review site Letterboxd
The New York Times Company has entered exclusive negotiations to acquire Letterboxd, the film-review platform, for about $330 million, according to the Times itself. The price is well above the roughly $250 million valuation mentioned earlier this year. Letterboxd, owned by Canadian investment group Tiny since 2023, had about 30 million members and was projected to earn $15 million in revenue in 2026. The Times reportedly plans to keep Letterboxd running as a standalone site and to add its ad technology. The Times declined to comment, and Letterboxd and Tiny did not immediately respond.
Key facts
- Letterboxd grew from 3 million users in January 2021 to 28 million by April 2026.
- More than half of Letterboxd's users are under 35 years old, according to company figures.
- Film studio A24 was reportedly interested in buying Letterboxd but was priced out.
- Talks have reportedly included Letterboxd's co-founders staying in charge but reporting to a Times executive.
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Why it matters
A major news publisher moving into film-community software would expand its digital audience and advertising reach.
What changed
First published from The Verge, TechCrunch and Engadget