JetBlue unveils new BlueFirst seats as shares jump 40%

JetBlue will introduce its new domestic first‑class product, BlueFirst, at John F. Kennedy International Airport on 15 Nov. The airline’s shares have risen 40% this month after a record low tied to a bondholder restructuring report. CEO Joanna Geraghty says JetBlue has no plans to file for bankruptcy or work with a restructuring firm. The carrier reported third‑quarter liquidity of $2.2 billion and an unencumbered asset base of $7 billion, while total debt stood at $8.4 billion as of 30 Sep 2026.