EntertainmentPublished

Ronaldo launches production of new football drama series

Production has started on the television drama Day 1s, announced by Cristiano Ronaldo on Instagram. The show is being created by UR·MARV Studios, the production company Ronaldo co‑founded with director Matthew Vaughn in April 2025. Damian Lewis leads the cast as a football agent based in the United Kingdom, while rapper Dave and agent Darren Dein are expected to appear. Ronaldo will serve as executive producer and may make cameo appearances.

Key facts

  • UR·MARV Studios was founded by Ronaldo and Matthew Vaughn in April 2025.
  • Damian Lewis portrays a football agent in the United Kingdom.
  • Rapper Dave is slated to join the cast.
  • Darren Dein, Thierry Henry's agent, created the series concept.
  • Ronaldo is executive producer and may appear on screen.

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Why it matters

The series blends sport and drama, linking a global football star with established TV talent.

What changed

  1. First published from Euronews