Netflix tests AI-driven discovery tab on TV app
Netflix has added an experimental AI Discover tab to its TV app, which offers mood-based and themed recommendations such as Something Light, Family Movie Night and Quick Watches. The system learns from user feedback, including titles users save or exclude. The rollout starts gradually in the United States for English-speaking members on supported televisions. The move comes as Netflix cuts around 1,000 jobs, according to The Verge.
Key facts
- Netflix attributes the feature set to a new intelligence layer that learns from real-time input.
- Users can save liked titles or exclude unwanted ones to tune their recommendations.
- The first experiment is limited to English-speaking members on supported televisions in the US.
Summarised with AI from 2 sourcesRead our AI policy
Why it matters
It shows streaming services shifting recommendation tools toward AI-based personalisation on television screens.
What changed
First published from The Verge and TechCrunch